[
 {
  "day": 0,
  "slug": "welcome",
  "subject": "Your video is waiting (pick up where you left off)",
  "pre": "Finish the short video to unlock the questions, options and company resources.",
  "purpose": "Confirm email, get them back into the video (unlock = watched 90%).",
  "cta": "Finish the video ({{contact.tpfn_resume_link}})",
  "opp": false,
  "branch": "Same email for all; the note covers watched leads.",
  "file": "email_01_day00_welcome.html"
 },
 {
  "day": 1,
  "slug": "savings-club",
  "subject": "Your money already has a job. Let's give it a raise",
  "pre": "Member Deals, 1.3M+ Savings Club deals and cashback at 350+ merchants.",
  "purpose": "Value: introduce the savings club (shopping.pdf).",
  "cta": "Website link",
  "opp": false,
  "branch": "Unwatched: P.S. links back to the video.",
  "file": "email_02_day01_savings-club.html"
 },
 {
  "day": 2,
  "slug": "cashback-holidays",
  "subject": "Holiday shopping, with cashback this year",
  "pre": "Pay with an in-app gift card and get cash back at 350+ big-box stores.",
  "purpose": "Value: cashback app + holiday angle (Jeremy).",
  "cta": "Cashback video / Website link",
  "opp": false,
  "branch": "",
  "file": "email_03_day02_cashback-holidays.html"
 },
 {
  "day": 3,
  "slug": "everyday-bills",
  "subject": "Start with the bills you pay every month",
  "pre": "Car insurance, cell phone plans and other everyday services.",
  "purpose": "Value: everyday-bills angle (Jeremy). No % claims (not in company docs).",
  "cta": "Website link",
  "opp": false,
  "branch": "",
  "file": "email_04_day03_everyday-bills.html"
 },
 {
  "day": 4,
  "slug": "debt-tools",
  "subject": "Got debt? Here's a payoff plan in 10 minutes",
  "pre": "Debt Manager and credit tools come with membership.",
  "purpose": "Value: Debt Manager, Credit Repair, Wealth Builder.",
  "cta": "Presentation link",
  "opp": false,
  "branch": "Unwatched: subject \"You're 2 minutes from the good part\" + resume CTA.",
  "file": "email_05_day04_debt-tools.html"
 },
 {
  "day": 5,
  "slug": "money-courses",
  "subject": "Learn how money really works (in plain English)",
  "pre": "Financial literacy, the history of money and a Digital Dreamboard.",
  "purpose": "Value: education and personal development.",
  "cta": "Website link",
  "opp": false,
  "branch": "",
  "file": "email_06_day05_money-courses.html"
 },
 {
  "day": 6,
  "slug": "price-refund",
  "subject": "$27.50 to start, with a 30-day full refund",
  "pre": "Exactly what it costs and how to cancel.",
  "purpose": "Remove price friction; quote the registration agreement.",
  "cta": "Signup link",
  "opp": false,
  "branch": "",
  "file": "email_07_day06_price-refund.html"
 },
 {
  "day": 7,
  "slug": "get-your-4",
  "subject": "The \"get your 4\" blueprint, explained simply",
  "pre": "A goal to work toward, not a promise.",
  "purpose": "Opportunity: the blueprint (CompPlanBlue matching thresholds as structure only).",
  "cta": "Presentation link",
  "opp": true,
  "branch": "",
  "file": "email_08_day07_get-your-4.html"
 },
 {
  "day": 8,
  "slug": "how-plan-works",
  "subject": "How TPFN's Blue plan works, without the hype",
  "pre": "The structure, with links to the official plan and income disclosure.",
  "purpose": "Opportunity: structure only, no dollar examples.",
  "cta": "100% Match link (Blue lead page)",
  "opp": true,
  "branch": "",
  "file": "email_09_day08_how-plan-works.html"
 },
 {
  "day": 9,
  "slug": "pif-fund-4",
  "subject": "Short on time? Pay it forward for your 4",
  "pre": "$110 pays the way in for 4 people placed under you.",
  "purpose": "PIF option 1: the standard $110 option (owner-approved), paid in the TPFN back office.",
  "cta": "Resume page #pif",
  "opp": true,
  "branch": "",
  "file": "email_10_day09_pif-fund-4.html"
 },
 {
  "day": 10,
  "slug": "pif-sponsor-spot",
  "subject": "Ready to promote but stretched thin?",
  "pre": "Option 2: request a sponsor-funded spot.",
  "purpose": "PIF option 2 + Helping Hand Scholarship.",
  "cta": "Resume page #pif",
  "opp": true,
  "branch": "tpfn-pif-list: \"Your request is on file\" version.",
  "file": "email_11_day10_pif-sponsor-spot.html"
 },
 {
  "day": 11,
  "slug": "resources",
  "subject": "Your resources page: presentation, comp plan, savings guide",
  "pre": "Everything from the company in one place.",
  "purpose": "Resources page (unlocked after watching).",
  "cta": "Resources link",
  "opp": false,
  "branch": "Unwatched: lead with \"finish the video\".",
  "file": "email_12_day11_resources.html"
 },
 {
  "day": 12,
  "slug": "which-path",
  "subject": "Quick question: which path fits you?",
  "pre": "Reply with 1, 2, 3 or 4.",
  "purpose": "Decision: get a reply.",
  "cta": "Reply / Signup link",
  "opp": false,
  "branch": "",
  "file": "email_13_day12_which-path.html"
 },
 {
  "day": 15,
  "slug": "your-own-page",
  "subject": "Your own copy of this page (with your links)",
  "pre": "How the team helps you share.",
  "purpose": "Opportunity: the affiliate page system and team support.",
  "cta": "Signup link",
  "opp": true,
  "branch": "",
  "file": "email_14_day15_your-own-page.html"
 },
 {
  "day": 18,
  "slug": "holiday-checklist",
  "subject": "5 places to check before you buy this holiday",
  "pre": "A quick double-dip checklist.",
  "purpose": "Value: seasonal savings checklist.",
  "cta": "Website link",
  "opp": false,
  "branch": "",
  "file": "email_15_day18_holiday-checklist.html"
 },
 {
  "day": 21,
  "slug": "founder",
  "subject": "Meet the founder: why TPFN exists",
  "pre": "Bob Wood's background and the mission.",
  "purpose": "Trust: founder bio (bobwoodceo.pdf).",
  "cta": "Website link",
  "opp": false,
  "branch": "",
  "file": "email_16_day21_founder.html"
 },
 {
  "day": 24,
  "slug": "pif-qa",
  "subject": "Pay-It-Forward: the honest Q&A",
  "pre": "How the $110 option and sponsor-funded spots work.",
  "purpose": "PIF Q&A: both options, how payment works.",
  "cta": "Resume page #pif",
  "opp": true,
  "branch": "tpfn-pif-list: \"Your request is on file\" line.",
  "file": "email_17_day24_pif-qa.html"
 },
 {
  "day": 27,
  "slug": "recap",
  "subject": "Still on the fence? The 60-second recap",
  "pre": "Savings, the optional business, Pay-It-Forward.",
  "purpose": "Recap and decision.",
  "cta": "Signup link",
  "opp": true,
  "branch": "",
  "file": "email_18_day27_recap.html"
 },
 {
  "day": 30,
  "slug": "last-note",
  "subject": "Last note from me (your link stays open)",
  "pre": "No more daily emails, just this.",
  "purpose": "Polite close; move to monthly list unless they unsubscribe.",
  "cta": "Signup link",
  "opp": false,
  "branch": "",
  "file": "email_19_day30_last-note.html"
 }
]